I have 18 years of experience leading UX design teams to build B2C and B2B products in e-commerce, prop-tech, media, and entertainment. I empower teams, craft experiences, and deliver value to all stakeholders.

I have been driving the success of various companies by leveraging strategic UX design to create digital products that millions of users around the world enjoy. As a design leader, I specialize in Product Design & Management and have a knack for steering teams towards a research-driven design approach.

Design Strategy and Vision:
I have the ability to develop and communicate a clear and compelling design strategy and vision that aligns with the company's overall business objectives. By keeping an eye on market trends, user needs, and emerging technologies, I can lead the design team in creating innovative and differentiated products that meet and exceed customer expectations.

Design Leadership and Management:
I am adept at leading and managing design teams, providing guidance and mentorship to designers while fostering a collaborative and inclusive team culture. I have experience hiring and onboarding designers, establishing design processes, and managing budgets and resources.

User Experience Design:
I have a deep understanding of user-centred design principles and methodologies, including user research, information architecture, interaction design, and usability testing. By putting the user at the centre of the design process, I can ensure that our products are intuitive, usable, and enjoyable.

Product Design and Development:
I have extensive experience in designing and developing digital products, including websites, mobile apps, and software applications. I am skilled in product strategy, prototyping, visual design, and design systems, ensuring that our products are not only functional but also visually appealing and consistent.

Stakeholder Management and Communication:
I am adept at managing stakeholders and communicating design decisions to both technical and non-technical audiences. By establishing solid relationships with stakeholders and keeping them informed throughout the design process, I can ensure that everyone is aligned on the product vision and goals.

- Proficiency with UX and design tools like Figma, Sketch, InVision, Adobe Suite, Hotjar, Microsoft Clarity, JIRA, Miro